When I began blogging back in June 2018, I had a very clear idea of the topics I wanted to write about: career, travel and lifestyle. I was confident in my tips, and although I didn’t get many readers just like any new blogger, I knew that whoever discovered my work would find it valuable.
Then I further indulged myself into the blogging world and I wasn’t so sure anymore.
They say that this industry is saturated, and for the longest time I believed that. I thought there was no room for me in blogging because of the intense competition. There are people who do blogging as their full-time job; how can I compete with that? Honestly, that’s the biggest thing that made me take a step back from blogging and concentrate on my Instagram instead.
A few days ago, I came across this article by one of the bloggers I really like, Marlinde, and I was gobsmacked. I had to read the whole thing over a couple of times because although what she was saying was common sense, it hadn’t clicked in my head until I saw it all written out.
“…there is room for everybody…I feel like no one ever says this about any other industry. There are SO many music artists out there but every few weeks another talent show is being held on TV and there is sill so much undiscovered talent out there.”
This is what hit me the most. There are millions of people in business, but we still have students deciding to major in finance and accounting and marketing. There are just as many doctors around, and yet people still decide to go into medicine as a career path.
That’s when I remembered the one thing that got me into blogging: having something be entirely my own. Designing a space that I loved and working so hard to create it out of nothing. I love the idea of having my personality reflect my blog; the thought of a stranger from Iceland stumbling upon my website and getting a sense of who I am as a person is so exciting to me! I also really love the branding part of having a blog; choosing your colors, your fonts, a photo-editing style…and the best part is that it can grow with you.
So, to answer the million-dollar question: yes, there definitely is more than enough room in the blogging world. I think the biggest thing that would make your blog successful is making it your own. Everyone has a different personality, and allowing that personality to shine through in your work is what sets you apart from another bloggers. I know people say that picking a niche is important to stand out, but if you’re like me and you enjoy too many things to stick to one topic, I don’t think there’s a problem with being niche-less at all.
What do you think? Has blogging become too over-saturated? Tell me in the comments below. 🙂